Zero to One by Peter Thiel and Blake Masters

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If you want to build a better future, you must believe in secrets.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.

Overview:

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.

It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange.

Progress comes from monopoly, not competition.

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If you do what has never been done and you can do it better than anybody else, you have a monopoly – and every business is successful exactly insofar as it is a monopoly. But the more you compete, the more you become similar to everyone else. From the tournament of formal schooling to the corporate obsession with outdoing rivals, competition destroys profits for individuals, companies, and society as a whole.

Zero to One is about how to build companies that create new things. It draws on everything Peter Thiel has learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX. The single most powerful pattern Thiel has noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. Ask not, what would Mark do? Ask: What valuable company is nobody building?

Zero to One: Notes on Startups, or How to Build the Future

Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

Reviews:

The book moves at a quick, clear pace with examples generously distributed throughout. Even the Bible quotes (and nerd Bible quotes – i.e. Lord of the Rings) feel natural or at least refreshing. Moreover, as Peter is wont to do, there are several easter eggs or dog whistles in the text which hint at some of Peter’s more unique ideas. Of course I am biased, but particularly in the ‘business’ category, Zero to One is a special and thought-provoking book.

This book fluctuates between brilliance and madness. When it focuses on the mechanics of start ups, it’s great. When it focuses on Thiel’s philosophies, it’s a bit whacky. Thiel enjoys being a contrarian too much. Doing something new and valuable may require being a contrarian, but just being contrarian doesn’t mean your ideas are new and valuable. Worth reading if you’re interested in startups, but be prepared to skim and shake your head.

Book Details:


Title Zero to One
Authors Peter Thiel and Blake Masters
Language English
Characters Elon Musk, Peter Thiel
Publisher Crown Business
ISBN 9780804139298
Pages 195 pages
File Format PDF, EPUB

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